Fan-Submitted Photos Show Versatility of Gravely® Atlas JSV™

When it launched in Oct. 2014, the Gravely​​® Atlas JSV™ was marketed as a vehicle made for work. The team that worked on took the Atlas JSV from an idea to market imagined that it would be used by landscape contractors, for govenment and municipal worker, and property managers. How​ever, in the year that it's been on the market, the uses for the Atlas JSV have grown exponentially.​

"When we were designing this vehicle, we wanted it to be a work vechicle," said Gravely Atlas JSV Product Manager Miguel Arciniega. "We thought it would be used on farms and large properties, but we've been amazed at the creative ways people are using the Atlas JSV."

​In fall 2015, Gravely launched two accessory kits for the vehicle, including a snow configuration for clearning and treating snow, and a landscaping configuration designed to help professional grounds crews, nurseries and munifipalities transport tools and equipment.

"We want owners to do more with their Atlas JSV," said Arciniega. "These kits help owners get more value out of the Atlas JSV. Instead of letting the vehicle sit idle during the winter, these accessories ensure that it can be used all year. " 

For more information on the Atlas JSV and its accessories, visit our website​.




Gravely Corporate Headquarters Hosts Marty Grunder Ace Summit

For three days in early November, Gravely welcomed a group of landscape contractors participating in Marty Grunder's Ace Summit to the Ariens Company corporate headquarters in Brillion, Wis.

Landscapers from across the country came together to exchange best practices, network and learn about what Gravely has to offer commercial cutters. Day one of the summit was kicked off with ​​​a workshop led by Marty Grunder, where attendees exchanged ideas and practices that help them succeed as both landscapers and business owners.

After that, they headed over to Gravely's corporate headquarters building, where they listened to sessions on social selling, led by Gravely Regional Manager JW Washington, and hiring and retention, led by Ariens Company Director of Human Resources Amy Krahenbuhl.

Day one ended with a stadium tour and private reception at Lambeau Field​, where attendees got to spend an intimate dinner with Ariens Company Chariman/CEO Dan Ariens​.

"Marty is a leading influencer in the landscape contracting industry," said Washington. "He's both an owner of a landscape contracting company and the establisher of these peer groups, which he assembles with like-minded landscape contracting companies across the United States. He's also an avid fan of our products, and we love that we have a great relationship with him, which affords us opportunities like being able to host this summit for his clients. "

Day two of the summit was focused on Gravely and how the company's products could provide solutions for commercial landscape contracting companies of all sizes. The Gravely product management team kicked off the morning with an overview of Gravely's new products, which were launched at GIE + Expo in Louisville, K.y., only a few weeks prior to the event.  After a quick Q-and-A session, attendees boarded a bus and headed out to Triple J Wings & Clay for product walk-arounds and product demonstration time.

"This event is great for us as a manufacturer for a variety of reasons," said Washington. "We're able to hear feedback directly from the people who use our commercial products – they openly share the things they like, the things they don't like, and their wish list of items that we can look into adding to our equipment down the line. We're then able to apply that feedback through product management, engineering and development to make sure that we're producing the best product possible."

The event was a huge success, and plans are already being drawn for next year. Interested in attending? Stay updated with Marty's exclusive events for landscape contractors by visiting​ and following him on Facebook and Twitter​. ​

Gravely Honors Veterans with Four Day Salute to Honor Sale

​​​Starting on Veterans Day, Wednesday, Nov. 11, 2015, Gravely is offering 10 percent off all outdoor power ​​equipment, including the Atlas JSV, to active, retired and separated members of the United States Armed Forces. The promotion will run through Saturday, Nov. 14, and is valid at authorized Gravely dealers only. ​​​

About Veterans Day​ ​
​According to the U.S. Department of Veterans Affairs, "World War I – known at the time as 'The Great War' - officially ended when the Treaty of Versailles was signed on June 28, 1919, in the Palace of Versailles outside the town of Versailles, France. However, fighting ceased seven months earlier when an armistice, or temporary cessation of hostilities, between the Allied nations and Germany went into effect on the eleventh hour of the eleventh day of the eleventh month. For that reason, Nov. 11, 1918, is generally regarded as the end of 'the war to end all wars.'

"In November 1919, President Wilson proclaimed November 11 as the first commemoration of Armistice Day with the following words: 'To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…'

"Armistice Day was primarily a day set aside to honor veterans of World War I, but in 1954, after World War II had required the greatest mobilization of soldiers, sailors, Marines and airmen in the Nation’s history; after American forces had fought aggression in Korea, the 83rd Congress, at the urging of the veterans service organizations, amended the Act of 1938 by striking out the word 'Armistice' and inserting in its place the word 'Veterans.' With the approval of this legislation (Public Law 380) on June 1, 1954, November 11th became a day to honor American veterans of all wars."

Gravely and Veterans
Gravely has a long history supporting the Armed Forces. Most recently, Gravely sponsored the National Association of Landscape Professional's​Renewal and Remembrance event in Washington D.C. Gravely had a crew of more than 15 employees at Arlington National Cemetary ​to participate in a day of landscaping and beautifying at the national monument. 

Gravely also has the privledge of employing veterans in both office and manufacturing environments across the country. 

Salute to Honor Veterans Day Sale Terms and Conditions​
Offer cannot be combined with any other discount or promotion. The 10 percent will be taken off the advertised price of the equipment. ​​Discount available at authorized dealers only and cannot be used at equipment purchased through third party dealers. Offer valid through Saturday, Nov. 14, 2015. 

Gravely® Unveils Re-Designed Pro-Turn® 200 and 400 Zero-Turn Mower Lineup

Gravely® unveiled a redesigned series of Pro-Turn® 200 and Pro-Turn® 400 commercial zero-turn mowers at the 2015 GIE + Expo Trade Show in Louisville, Ky., on Tuesday.

Redesigned from the inside out, the new Gravely® Pro-Turn® 200 and 400 series feature smarter components, a smoother ride and more intuitive controls.​​

Gravely introduced an all-new constant-belt tensioning system to the market with the launch of the new Pro-Turn 200 and 400 units, which enhances the unit's overall performance. The new system maintains a constant belt tension; which produces a consistent blade tip speed; eliminates belt slippage that can damage belts and pulleys; improves engine efficiency and reduces the load, which saves fuel and engine life; and eliminates spring adjustments to save time by assuring consistent cut quality.

In addition, the new deck level system features an exclusive design requiring only a four-point adjustment, reducing parts by 50 percent, which helps the mower maintain its best cutting performance.  The deck level system also eliminates deck hanger welds, resulting in a flat deck and improving cut quality.

Also new for MY2016, the EZ Lift™ Deck System found on the Pro-Turn 400 series mowers requires 25 percent less effort to operate, and is manufactured with 50 percent less parts. The 19 cutting positions with quarter-inch increments help eliminate overhung loads.

The Pro-Turn 200 and 400 also have new custom-made seats that offer more support and comfort than previous models. The Pro-Turn 400 has a high-back comfort seat that integrates Elasticity Vibration Control (EVC), which moves and flexes up to 1.5 inches with the operator, reduces low amplitude vibration and takes pressure off of the operator's spine and tailbone. The seat also has three-inch air suspension with a three-inch pillow top insert and a 12-volt internal air compressor, concave lateral support with spinal detent and side bolster, reclining backrest, adjustable, padded armrests, adjustable lumbar and a two-inch retractable seat belt. The seat can also be collapsed 40 degrees for easier shipping and storage.

The 72-inch Pro-Turn 200 and 400 series mowers also feature Gravely's new X-Factor™ II Deck, a seven-gauge, all-steel welded deck that comes backed with a lifetime warranty. The deck has a notched blade and a better blowout profile, preventing grass from blowing out the front of the deck and onto the operator. The larger deck allows grass to move more freely through the space, improving efficiency and quality of cut.

Other performance upgrades to Pro-Turns in both the 200 and 400 series include improvements to the discharge chute, control panel, steering controls and mulching kit. The Pro-Turn 400 features Superior Traction Technology (STT) radial rear tires, to help operators overcome challenging mowing conditions with less damage to the turf they are working on. Puncture-proof semi-pneumatic front tires make the Pro-Turn 400 and 200 long-lasting, durable machines.

"The new Gravely 200 and 400 Pro-Turns were inspired by the landscape contractors that use our machines all day, every day," said Gravely Brand Director Bill Engler. "We've spent years researching and talking to the professionals that rely on our equipment, and we used that feedback to redesign and reinvent the Gravely brand.

"As we step into our 100th year of business, we couldn't be more excited about the next generation of Gravely commercial mowers. We've thought about everything with this new lineup, from the belt system and X-Factor™ II deck, to the new seats, to the overall appearance, and we think we've created something that will really astound our customers as we welcome the next era."

The Pro-Turn 200 and 400 were also designed following Gravely's new visual brand language (VBL), displaying visual cues that are stout, solid, structural, chiseled and energetic. The Gravely Atlas Job Site Vehicle™, introduced to the market in 2014, was the first product to display the new Gravely VBL, and many of the JSV's visual characteristics were carried over to the new Pro-Turns.


"The Atlas JSV and the new Pro-Turns are a new chapter for the brand," said Ariens Company Manager of Industrial Design John Adams. "We knew that it was not only critical to bring the right feature set to market, but the bring the right look and feel of the product that resonated with the end customer — not just because we wanted it to look cool, but because this is what these guys do for a living. They're professionals, and they deserve a product that reflects their professional expertise and the work that they do."

A full slate of accessories is also available for the Pro-Turn 200 and 400, including commercial bagger systems, operator-controlled chute discharge (OCDC), mulching kit, professional headlight kit and a full range of tow-behind accessories.​

The Pro-Turn 200 and 400 series mowers are offered in 52-, 60- or 72-inch deck sizes, and are available with either Kawasaki® or KOHLER® EFI engines. The Pro-Turn 200 starts at a list price of $9,899 USD, while the Pro-Turn 400 starts at $11,999. For more information, visit

Gravely® Introduces Accessories for Atlas JSV™

Gravely® introduces two accessory kits for the Atlas JSV™​, adding additional job site functionality for both landscaping and snow removal.

The snow configuration for plowing makes clearing snow a quicker, more comfortable task. The kit features exclusive technology to make installation easy, and an auto-retracting frame kickstand, which keeps the plow at the right height for drive-up attachment and detachment. In addition, a large-capacity Gravely salt spreader is available for the MX-18 box. The spreader's dual variable-speed, digital control allows independent adjustment of spread pattern and material flow. A complete list of new accessories available in the snow configuration list include:​

Snow configuration list

  • 72-inch steel blade
  • Hydraulic angle system​​
  • Pro control handle
  • Hydraulic lift system
  • Plow mount plate
  • Plow push frame
  • One-half cubic yard, 1,080-pound capacity salt spreader

The MX-18 box rack configuration is designed to help professional ground crews, nurseries and municipalities. This kit transforms the Atlas JSV into a work station by transporting tools and equipment like string trimmers, backpack blowers, chainsaws and shovels, reducing the number of trips needed to get supplies. A complete list of accessories available in the MX-18 box rack configuration include:

Landscaping configuration list

  • Full rack structure
  • Extender basket
  • Half clip basket
  • Full clip basket
  • Log handle tool carrier
  • String trimmer carrier
  • Backpack rack
  • Cooler/bucket cruiser

"We want owners to do more with their Atlas JSV," said Gravely Atlas JSV Product Manager Miguel Arciniega. "These kits make the vehicle versatile. Instead of using one vehicle for transportation and another for snow removal, the Atlas JSV can do it all; it's convenient and cost effective."

Cab system accessories help protect the operator against unfavorable elements and are designed for easy installation and quick removal. A new heavy-duty, 12-gauge steel roof, which is durable and scratch resistant, is now available for the Atlas JSV crew model. For improved visibility, floor-length, transparent doors made from safety glass and UV-protected, hard-coated polycarbonate are available for both the base and crew models.

To increase safety and visibility, side-mirrors, which can be mounted to the vehicle's rollover protection structure (ROPS) or to the optional hard-cab doors, and high-visibility strobe lights are now available. Nerf bars were also introduced to the accessory lineup for MY16, which make for easier access into and around the vehicle.

For more information and a full list of accessories available, visit  ​​