Day 1: Behind-the-scenes at GIE+Expo

Day 1: Behind-the-scenes at GIE+Expo 

This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

What exactly is GIE+Expo?  

The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.  

There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

Preparations are underway 

Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event.  

What to see this year 

This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.


Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths. 


GIE+EXPO 2014 – Louisville, KY – October 23-24

At GIE+EXPO we're introducing our new Gravely Atlas JSV (Job Site Vehicle), our latest product designed to Move Your World. The Atlas JSV is not an ordinary UTV, it's features are made with the commercial landscape contractor in mind. We are also showing our full line of mowers, chore products and snow blowers. Our goal is to provide equipment to help with your day-to-day needs.

Find out how we can help you Move Your World by stopping by our outdoor booth areas (#6160D & #6262D) to test drive our new Gravely Atlas JSV and our commercial mowers. Stop by our inside booth (#7120) to see our full line-up of equipment, and speak to our knowledgeable staff and sign up to win! One overall winner will have the option of either a Gravely Atlas or a Gravely Pro-Turn 400.

New this year, Gravely is sponsoring a dealer learning opportunity.  On Wednesday from 1:00-2:30, Steve McClatchy, President of Alleer Training & Consulting, is speaking on working smarter and reducing stress. Steve is a New York Times bestselling author and an expert in leadership training and time management. Register today if you would like to reserve a space for this event.

Check out all the other activities for this fun-filled event on their GIE+EXPO website, and we hope to see you at the show.

Meet the Gravely Atlas

The time has come.  We are excited to reveal our JSV – Job Site Vehicle – the Gravely Atlas.  A revolutionary industry vehicle that will Move Your World!

We are proud to provide a vehicle that is more than your ordinary utility vehicle.  The Atlas will help the landscape contractor, commercial cutters and property owners to get their jobs done.  The JSV is specialized to be a workhorse for completing the big jobs like moving rocks, mulch or hauling anything you throw its way.  The JSV's box was purposely designed to hold a pallet to provide this added benefit of hauling.

The Atlas comes in various models ranging from three to six seats with various engine options as well.  It doesn't matter what your needs are, we have a model that will fit. 

Check out our website for more information, and watch this video to see how the new Atlas can Move Your World.

Florida Nursery, Growers and Landscape Association Members Special Fleet Sale

Florida Nursery, Growers and Landscape Association is holding a Special Fleet Sale – September 1-5.  During this week, Gravely is holding a special, exclusive FNGLA members-only sale! You can buy any one Gravely commercial product at our low Fleet Price! (A typical fleet price sale requires the purchase of two units and must be greater than $12,000). If you need that next mower yet are waiting for that big sale of the year, now is the time!

Gravely knows the business value of FNGLA membership – especially for Florida's landscape firms. The huge savings alone from this one Gravely offer will more than pay for a year's FNGLA business membership! So, as a FNGLA member, take advantage of this FLEET WEEK event. Follow the link to Find a Gravely dealer near you or click here to contact Bill Collester with any questions you might have about this promotion.

We look forward to doing business with you.

Gravely Dealer of the Week – Hondo's Sales & Service – Sioux Rapids, IA

Hondo's Sales & Service has been in the outdoor power equipment business for over 18 years.  The existing business they purchased introduced Ariens products to the area in the 1960's.  Hondo's Sales added Gravely to their product offering in 2004, with continued Gravely sales growth each year.

 The best-selling Gravely model at Hondo's over the years has been split equally between the entry level ZT series, the high-end residential XL series, and the 1-year commercial warranted HD series. Their most popular attachment is the hitch kit although the suspension seat has proved to be a popular upgrade for the HD series due to the existence of rough country lawn in the area.

Their motto is the focus of their business, "Your Zero-Turn Headquarters." With 18 years of experience, dedicated sales and service staff, and a great location, they have found continued success. According to Erik E. Mosbo "Hondo," owner, "The high-quality of Ariens' products and Gravely equipment have garnered us many lifelong customers.  We just don't see our customers wanting to trade their Gravely mowers for anything else. They are the best!"

Hondo's Sales & Service's tip of the week is, "High-pressure air is a good friend to any lawnmower, big or small. Blowing the debris from your mower after you are done keeps the machine clean and makes people look at the equipment. Sometimes a future problem can be avoided by going through this ritual," (i.e. a nail or screw in a tire or a stick wedged in an area that could affect a belt).

Numerous landscape professionals have taken advantage of Gravely fleet pricing. The money they save makes Gravely extremely competitive in the zero-turn market. The HD series with the one year commercial warranty has become a hit because they are easy to maneuver yet durable enough to overcome challenging mowing conditions all-day long.

"It's rewarding to meet our Gravely customers in public. They smile and say, 'I sure love my Gravely.' One customer said that in their household, their mower is not referred to as a lawnmower, it is, 'The Gravely.' If we could magically lineup all of our Gravely customers, you'd find all of them love their mowers — ALL of them. The Ariens company vision states, 'Astounded Customers,' and we get to see first-hand what that means." states Hondo.