Day 1: Behind-the-scenes at GIE+Expo

Day 1: Behind-the-scenes at GIE+Expo 

This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

What exactly is GIE+Expo?  

The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.  

There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

Preparations are underway 

Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event.  

What to see this year 

This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.


Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths.
Click below to see larger Images

Day 2: Gravely Atlas at Buffalo Trace Distillery

Eager to kick off GIE+EXPO, the Ariens and Gravely teams gathered this morning at Buffalo Trace Distillery amidst the rolling hills of Kentucky. With them came a group of industry media experts from across the country ready to demo the new Gravely Atlas Job Site Vehicle and share their thoughts.

"Smooth ride," "power," "like a cadillac on the highway" - were all words used to describe the multi-purpose job site vehicle.

Coming from a range of backgrounds - from landscape to construction to agriculture industries - these writers and editors took the driver seats in 6 Gravely Atlas machines, taking them up and down hills, towing more than 3,000 lbs., and putting them through a true test.

Ron Hall of Turf Magazine has been reporting on the industry for over 30 years and was nothing but impressed with the Atlas. Hear what Ron and others had to say about the JSV at today's media event - and maybe even top it off with a little Kentucky Bourbon.

Stay tuned for more from GIE+EXPO including Dan Ariens thoughts, what he's excited about, and Ariens and Gravely teams pre-setup and at the event.
The Gravely Atlas is the latest Gravely product to take the outdoor power equipment market. Built specifically for the job site (JSV), the Atlas features a class-leading bed capacity of 1,250 lbs. and a 1,900-lb. total payload. With a 3-or-6 seat configuration, top speed of 35 mph and a gas or diesel engine, the Atlas will truly move your world. For more on the Atlas, visit


GIE+EXPO 2014 – Louisville, KY – October 23-24

At GIE+EXPO we're introducing our new Gravely Atlas JSV (Job Site Vehicle), our latest product designed to Move Your World. The Atlas JSV is not an ordinary UTV, it's features are made with the commercial landscape contractor in mind. We are also showing our full line of mowers, chore products and snow blowers. Our goal is to provide equipment to help with your day-to-day needs.

Find out how we can help you Move Your World by stopping by our outdoor booth areas (#6160D & #6262D) to test drive our new Gravely Atlas JSV and our commercial mowers. Stop by our inside booth (#7120) to see our full line-up of equipment, and speak to our knowledgeable staff and sign up to win! One overall winner will have the option of either a Gravely Atlas or a Gravely Pro-Turn 400.

New this year, Gravely is sponsoring a dealer learning opportunity.  On Wednesday from 1:00-2:30, Steve McClatchy, President of Alleer Training & Consulting, is speaking on working smarter and reducing stress. Steve is a New York Times bestselling author and an expert in leadership training and time management. Register today if you would like to reserve a space for this event.

Check out all the other activities for this fun-filled event on their GIE+EXPO website, and we hope to see you at the show.

Meet the Gravely Atlas

The time has come.  We are excited to reveal our JSV – Job Site Vehicle – the Gravely Atlas.  A revolutionary industry vehicle that will Move Your World!

We are proud to provide a vehicle that is more than your ordinary utility vehicle.  The Atlas will help the landscape contractor, commercial cutters and property owners to get their jobs done.  The JSV is specialized to be a workhorse for completing the big jobs like moving rocks, mulch or hauling anything you throw its way.  The JSV's box was purposely designed to hold a pallet to provide this added benefit of hauling.

The Atlas comes in various models ranging from three to six seats with various engine options as well.  It doesn't matter what your needs are, we have a model that will fit. 

Check out our website for more information, and watch this video to see how the new Atlas can Move Your World.

Florida Nursery, Growers and Landscape Association Members Special Fleet Sale

Florida Nursery, Growers and Landscape Association is holding a Special Fleet Sale – September 1-5.  During this week, Gravely is holding a special, exclusive FNGLA members-only sale! You can buy any one Gravely commercial product at our low Fleet Price! (A typical fleet price sale requires the purchase of two units and must be greater than $12,000). If you need that next mower yet are waiting for that big sale of the year, now is the time!

Gravely knows the business value of FNGLA membership – especially for Florida's landscape firms. The huge savings alone from this one Gravely offer will more than pay for a year's FNGLA business membership! So, as a FNGLA member, take advantage of this FLEET WEEK event. Follow the link to Find a Gravely dealer near you or click here to contact Bill Collester with any questions you might have about this promotion.

We look forward to doing business with you.