Day 4 - GIE+EXPO Highlights

Thursday at GIE+EXPO was open to all industry participants – and we definitely noticed. There was a steady stream of anxious customers looking to demo products at our outdoor booth.

The Ariens indoor showroom brought winter to Kentucky.


Here are some highlights from today:

The Gravely Atlas soaking up the spotlight at the booth. Click below to view the Atlas in action.


In the video below is the Pro-Stance 52, FL 23 HP Kohler EFI LP 52"  - an all-new addition to the Gravely fleet.


Ariens and Gravely Power Brush in action outside.



Day 3 - Dealer Day at GIE+EXPO

Today is all about the dealers at GIE+EXPO. From educational sessions and supplier meetings to product introductions and networking, dealers were invited to the Ariens and Gravely show floor see our newest additions in commercial and residential lawn, garden and snow products.

More than 800 people passed through handfuls of Ariens and Gravely machines throughout the day – getting an exclusive look and insight into some of our latest products.

Ariens Company CEO, Dan Ariens – along with Ariens and Gravely employees - are particularly excited about the newest equipment.

Gravely happily sponsored the dealer keynote lunch for the day, which focused on working smarter, reducing stress, and leading by example from Steve McClatchy, President of Alleer Training  & Consulting. Gravely also sponsored: "You Are Here" signs, the video on shuttle buses, and badge holders for all attendees.

Three lucky winners left the Ariens and Gravely show floor today. Bailey P. from Parke's Power Equipment, Julia W. from TGB, and David K. from Target Tool Rental & Sales went home with iPad minis!

Day-3-Inside.jpgIf you are attending GIE+EXPO we look forward to seeing you tomorrow at Booth #7120 inside and outside. If not, you can follow us minute-by-minute by "Liking" our Ariens and Gravely Facebook Pages or Twitter pages (@GravelyMowers and @Ariens). 

Take a look at a quick recap of today's events and stay tuned for more tomorrow as landscape contractors join us for a day of demos, discoveries and more.  Click here.

Day 1: Behind-the-scenes at GIE+Expo

Day 1: Behind-the-scenes at GIE+Expo 

This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

What exactly is GIE+Expo?  

The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.  

There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

Preparations are underway 

Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event.  

What to see this year 

This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.


Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths.
Click below to see larger Images

Day 2: Gravely Atlas at Buffalo Trace Distillery

Eager to kick off GIE+EXPO, the Ariens and Gravely teams gathered this morning at Buffalo Trace Distillery amidst the rolling hills of Kentucky. With them came a group of industry media experts from across the country ready to demo the new Gravely Atlas Job Site Vehicle and share their thoughts.

"Smooth ride," "power," "like a cadillac on the highway" - were all words used to describe the multi-purpose job site vehicle.

Coming from a range of backgrounds - from landscape to construction to agriculture industries - these writers and editors took the driver seats in 6 Gravely Atlas machines, taking them up and down hills, towing more than 3,000 lbs., and putting them through a true test.

Ron Hall of Turf Magazine has been reporting on the industry for over 30 years and was nothing but impressed with the Atlas. Hear what Ron and others had to say about the JSV at today's media event - and maybe even top it off with a little Kentucky Bourbon.

Stay tuned for more from GIE+EXPO including Dan Ariens thoughts, what he's excited about, and Ariens and Gravely teams pre-setup and at the event.
The Gravely Atlas is the latest Gravely product to take the outdoor power equipment market. Built specifically for the job site (JSV), the Atlas features a class-leading bed capacity of 1,250 lbs. and a 1,900-lb. total payload. With a 3-or-6 seat configuration, top speed of 35 mph and a gas or diesel engine, the Atlas will truly move your world. For more on the Atlas, visit


GIE+EXPO 2014 – Louisville, KY – October 23-24

At GIE+EXPO we're introducing our new Gravely Atlas JSV (Job Site Vehicle), our latest product designed to Move Your World. The Atlas JSV is not an ordinary UTV, it's features are made with the commercial landscape contractor in mind. We are also showing our full line of mowers, chore products and snow blowers. Our goal is to provide equipment to help with your day-to-day needs.

Find out how we can help you Move Your World by stopping by our outdoor booth areas (#6160D & #6262D) to test drive our new Gravely Atlas JSV and our commercial mowers. Stop by our inside booth (#7120) to see our full line-up of equipment, and speak to our knowledgeable staff and sign up to win! One overall winner will have the option of either a Gravely Atlas or a Gravely Pro-Turn 400.

New this year, Gravely is sponsoring a dealer learning opportunity.  On Wednesday from 1:00-2:30, Steve McClatchy, President of Alleer Training & Consulting, is speaking on working smarter and reducing stress. Steve is a New York Times bestselling author and an expert in leadership training and time management. Register today if you would like to reserve a space for this event.

Check out all the other activities for this fun-filled event on their GIE+EXPO website, and we hope to see you at the show.

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