Ariens Company Announces $9 Million Expansion for Research and Development

Brillion, Wis. (Aug. 11, 2015) Ariens Company will invest more than $9 million to upgrade and expand the current product development facility at its Brillion, Wis. headquarters. The new Ariens Company Design and Development Center will be constructed in three phases over the next three years. The 45,000 sq. ft. facility is expected to be complete by fall 2018.

"New products have​ been the lifeblood of our growth strategy, especially in the last several years," says Dan Ariens, Chairman and CEO. "Customers have embraced our recent product introductions and we are responding with an expansion that will allow us to bring new products and new technologies to market even faster."

When complete, the center will consist of a new engineering and technical center; industrial design studio; model shop and prototyping lab; and a complete state-of-the-art validation and testing center. It will become the company's hub for research and product development, testing and product validation of outdoor power equipment including Sno-Thro® machines, mowing equipment and outdoor chore products for both consumer and professional use under the Ariens® and Gravely® brands. 

"The new Center will allow for 24/7 test capabilities, as well as off-season product testing, a significant enhancement for the testing of seasonal equipment," says Ariens. "The ability to perform more frequent system and sub-system testing, and new product validation, along with improved work flow, will also contribute to improved products and faster speed to market."

Ariens Company will also enhance its in-field product testing programs with the addition of a dedicated test and development site located in Sebring, Fla. This new facility, along with current field testing capabilities in Wisconsin, allows technicians to validate new ideas and concepts in an outdoor setting prior to launch.

Although no additional jobs will be added as a direct result of this expansion, the need for the new Center is due, in part, to consistent growth in the area of product development, engineering, testing and industrial design, according to Ariens.

"We have been increasing employment in the product development area for the last three years," says Ariens. "We made sure this new addition will not only accommodate further expansion, but will also serve as a state-of-the-art work enviro​nment that will attract additional technical and engineering talent to Northeast Wisconsin."

Commitment to the Design and Development Center ensures that Ariens Company will continue to offer the right products at the right time to existing and prospective customers, according to Ariens. Recently introduced products have included Sno-Thro® machines with auto-turn technology; the Ariens® IKON-X and Gravely® XL zero-turn mowers; the Atlas JSV utility vehicle designed in conjunction with Polaris® Industries; and new chore products such as power brushes for homeowner and commercial use.

Media contact: Ann Stilp, Ariens Company, (920) 475-1880, 

Gravely Sponsors National Association of Landscape Professional's Renewal and Remembrance Event

​Nearly 30 employees from Ariens Company​ traveled to Washington, D.C​. on July 20, to participate in the National Association of Landscape Professional's (NALP​) Renewal and Remembrance event, which Gravely had proudly sponsored for several years. 

Renewal and Remembrance​ is the largest single day of service for the nation's landscape and lawn care industry. Each year, hundreds of volunteers, who are members of the National Association of Landscape Professionals, come from across the nation to Arlington National Cemetery ​to spend the day to giving back to their country. The volunteers provide arborist services such as cabling and providing lightening protection; landscape plant installations; lawn care including liming and aeration, and irrigation installation. 

Gravely employees worked in two sections of the cemetery, helping aerate the lawn. Gravely Atlas Job Site Vehicles​ were also on site during the event, and were used to transport safety crews and equipment around the vast landscape. Several volunteers, including Caterpillar​ employee John Janes, had the opportunity to experience driving the JSV during the day.

"I cannot begin to tell you all of the things that I love about the Atlas Job Site Vehicle." said Janes. "It's so easy for a new driver. First the metal door latches make it easy to get in and out. Second, the removable windows are great because I can take them out for nice weather and put them back in when it's bad. Third are the operator controls. Park is at one end of the range and high is at the other. When you're in a hurry on a job site, as soon as you get in the vehicle you can throw on your seatbelt, start it up and put it in high right away, and then you're ready to go. It's a great vehicle. Out of all the utility-level vehicles I have used, the Gravely Atlas JSV is definitely my preference."

This event, which began in 1997 as a small, one-day event, has grown to involve more than 400 individuals. As the day of service has grown, more and more members bring both their families as well as their company employees. The event now includes special projects for children including; an education program, planting annuals and perennials, arranging flowers for graves, and participating in the laying of the wreath at the Tomb of the Unknown Soldier. 

Several Gravely employees attended the event for the first time this year, including Ariens Company VP of Global Sales John Horn. 

"I'm very proud to be associated with this event," said Horn. "All of us worked to help aerate a section of Arlington, and it was wonderful to experience so many people in our industry giving back to our country. I would highly recommend participation in this event to anyone who has the opportunity to attend it. It has been one of the most moving experiences of my career to be among our nation's fallen heroes, and to be able to play a small part in the upkeep of our national cemetery."

(all photos are copyright Ariens Company, 2015, and cannot be duplicated or used for any reason without consent.)


Take Advantage of Gravely's 0% Financing During the 2015 Louisiana Sales Tax Holiday

​On Friday, August, 7th and Saturday, August 8th, ​Louisiana residents can take advantage of Gravely's 0% financing offer c​ombined with tax exemption on their purchases.

Why choose Gravely? That's simple...

​​Longevity. Reliability. Value.​

Plain and simple, the equipment stands up to the work. This steadfast reliability and honest value has made Gravely the brand​ of choice for commercial landscaping professionals. Commercial-duty through and through, Gravely means business for grounds, turf and lawn maintenance.

"The dependability and reliability of a Gravely has helped us grow in a tough economy. 
With these machines we can do jobs faster and more efficiently, which bring in more profit."
-Wade Martin, Martin Lindsay Landscape, Beauford, South Carolina​

Ready to become part of our storied history? Click on the icon below to find your dealer. ​​

What's a tax free holiday? 
The Louisiana Annual Sales Tax Holiday provides an exemption from state sales tax on the first $2,500 of the purchase price of most individual items of tangible personal property for non-business use. The state sales tax is payable on the portion of the purchase price of any individual item in excess of $2,500. The holiday applies only to the 4 percent state sales tax. It does not apply to sales taxes levied by parishes, municipalities, school boards, and other political subdivisions of the state. Under Louisiana law, the annual sales tax holiday takes place on the first consecutive Friday and Saturday each August. The 2015 sales tax holiday begins at 12:01 a.m. on Friday, August 7, and continues through 11:59 p.m. on Saturday, August 8. For more information, visit ​

Behind the Scenes: An Inside Look at the Creation of the ZT-X

Gravely® introduces the ZT-X, an all-new zero-turn lawn mower bred from commercial DNA but designed for the homeowner. With fabricated deck designs in either 42-inch or 52-inch sizes, the ZT-X incorporates enhancements typically only found on commercial machines that improve cut quality, durability and ease of use.

We sat down with Ariens Product Manager and Residential LNG Expert Jeralyn Braun, who was involved with the project from start to finish. Keep reading for her insight on how the product was concepted to why the finished product is unlike anything else in it's class.

Gravely: You're a product manager here at Ariens, but can you describe what you do and what your involvement was in the development of the ZT-X?

Braun: Yes! I am the Product Marketing Manager for our residential lawn and garden category. My role within the project was to continually focus on the needs of the consumer providing this insight to the design team.  As a product manager it is my responsibility to understand both our customers as well as the market and drive the direction of the design team to include features on this mower that will be a direct benefit to our customers.

Gravely: Can you tell us about the ZT-X's development?

Braun: As a team, we started with this project approximately two years ago. The residential market began to shift as manufacturers began introducing fabricated decks to their lower-priced residential zero-turn mowers. We wanted to assure that we were providing a product that stood up to our homeowner brand promises, that was also something they could rely on to perform above their expectations for many years. As a team, we began to review our current product line and concluded that we would offer a redesigned product with a focus on cut quality and durability. We also included an enhanced test plan, which was different and more involved than any program that we have ever done for a residential mower. Validating this product's design allowed us the peace of mind, knowing that we had achieved a product that will provide the best experience for our customers.

Gravely: Why is the ZT-X unique to the Gravely residential lineup, and to the market?  

Braun: The ZT-X is unique for us because it allows for us to bring a feature set that is typically only seen on our Gravely commercial mowers down to a mower that is designed to fit the needs of the average homeowner. For many years, a fabricated deck design like the one on the ZT-X was typically only found on commercial mowers, and we are now able to achieve this within our residential line. Our unit is also unique because it goes above and beyond just the ability to offer the fabricated deck. We focused on areas of durability across the complete unit assuring that we are providing a product that the homeowner can rely on for many years. We also wanted to pay close attention to operator comfort, while making the mower easy to use. Features such as the plush comfortable seat, vibration reducing floor mat, enhanced comfort and the dial height of cut selection are new to mowers in this price range.

Gravely: Who is the ideal customer for these machines? What are the unit's unique benefits?

Braun: The ideal customer for this machine is a homeowner with property anywhere from one to three acres, who lives in either an urban or rural setting. The zero-turn concept alone allows for an efficient mowing experience and time saving benefit versus the traditional riding mower, but above and beyond that, we stayed true to our roots and over-built this machine, paying attention to every small detail. We are confident with the design of this new mower, and we've created something that we can stand behind, knowing our customer and dealer base will be astounded.

Gravely® Introduces the ZT-X Zero-Turn Mower

Gravely® introduces the ZT-X, an all-new zero-turn lawn mower bred from commercial DNA but designed for the homeowner. With fabricated deck designs in either 42-inch or 52-inch sizes, the ZT-X incorporates enhancements that improve cut quality, durability and ease of use.

The newly designed, fully fabricated cutting deck is similar to the decks found on Gravely's commercial line of zero-turns, and ​​was designed to deliver an un-matched quality of cut. The wide discharge opening allows for even dispersal of clipping without clumping, while the constant tension deck belt system increases the life of the belt and reduces the need for adjustments.

The fully welded, tubular steel frame sets the ZT-X apart from its competition. While other residential mowers incorporate multi-piece frames, the ZT-X is built on a single piece – welded, not bolted, at every joint for added strength and stability.

The ZT-X was built with operator comfort in mind, integrating features that are easy to use, such as the dial height of cut selection. Other considerations like the plush high-back operator seat with armrests, fully adjustable control arms, foot-operated deck lift, cup holder, storage compartments and advanced vibration isolation were added to increase operator efficiency, while also keeping comfort a high priority.

All models are available with a rugged KOHLER® 7000 Series™ Engine with Smart-Choke™ technology and Pro Filtration package. With Smart-Choke, there's no need to choke the engine or set the throttle position.

"The ZT-X was designed to include several features of the quality, commercial-grade mowers that Gravely is known for, but with the residential homeowner in mind," said Ariens Company Product Marketing Manager Jeralyn Braun. "With the machine's fully-fabricated deck and welded, tubular steel frame, it's built with Gravely toughness to tackle any job, big or small."

The ZT-X was also designed following Gravely's new visual brand language, which showcases crisp, chiseled features, broad, bowed surfaces and prominent protective elements. More of the new Gravely look will be unveiled and detailed in the coming months.

Models start at $4,005 USD MSRP. The unit comes backed with a three-year limited consumer warranty and also includes a five-year limited warranty on the frame and deck shell. For more information visit

A full slate of accessories is also available for the ZT-X, including a powered two-bucket bagger, mulching kit, LED headlight kit and full range of tow-behind accessories.