Gravely Dealer Blue River Tractors, of Durant, Okla., has been named Rural Lifestyle Dealer Magazine's Dealer of the Year for 2016. According to the magazine, Blue River Tractors was selected for its focus on customer service, marketing and approach to management. This is the magazine’s 10th annual recognition of North America’s leading rural equipment dealerships.
Blue River Tractors has been a Gravely dealer since early 2016, and exclusively carries Gravely as its lawn and garden offering.
According to Rural Lifestyle, "Blue River Tractors had its beginnings as a repair shop and the dealership continued its customer-first philosophy when it became a tractor dealership in 2010. That approach has helped it grow to nearly $6 million in revenues and a 25% market share in just 6 years."
Tony Winslett, co-owner of the dealership, credits their success to the emphasis they place on personal relationships with both employees and customers.
“Our goal is to treat our business as a ministry by always striving to make a difference in people’s lives," Winslett said. "Our employees, every member of our team, are valued as important and needed. We view our customers as friends and value their friendship. We strive to sell our customers what they need, not what we need to sell. We have built a name on our customer service and are uncompromising in our efforts to improve that service."
Winslett co-owns the dealership with Tim MacEntire.
To read the full article on Rural Lifestyle's website, click here.