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Last week, Gravely invited 13 professional landscape contractors from across the United States to its test facility at Sebring International Raceway in Sebring, Fla. for the first-ever Gravely Ambassador Rally. Our attendees, who were selected because of their influence in the lawn care industry through social media content on YouTube, Facebook, Twitter and Instagram, had an opportunity to tour the facilities, test equipment and even speak directly with Ariens Company President and CEO, Dan Ariens.
In addition to engaging in product discussions with Ariens Company product managers, our participants attended presentations on Gravely marketing strategy as well as the role of product testing in our continuous improvement initiatives. After an Ariens Company history lesson, a guided tour of the facility and a look into our product testing processes, our participants witnessed an unveiling of the latest addition to the Pro-Turn® line, the Pro-Turn Z™.
The experience of our ambassadors during the two-day event allowed them to connect with other players in the industry and build a stronger relationship with the Gravely team. Their participation was also a chance to share unique content to their social media pages and help their followers become more familiar with the nuts and bolts of the Gravely brand.
Read the details below to learn how becoming a Gravely Ambassador could add to your business:
Participants in the Gravely Ambassador Program are granted direct access to our network of Gravely employees for product training and interviews. Part of that exclusive membership includes being among the first to see new product launches, demo equipment and even take the equipment to your place of business to show off for customers. As part of the club, Gravely Ambassadors receive invites to the annual Gravely Ambassadors Rally, the Dealer Summit and the VIP party during GIE + Expo. Additionally, your business will be featured on Gravely.com and you'll receive access to tours of Gravely's Brillion, Wis. corporate headquarters upon request.
In exchange, you'll …
As an insider, Ariens Company asks all Gravely Ambassadors to provide feedback on new and existing products and share opinions and experiences with Gravely on our social media platforms – all while maintaining a professional appearance. Interactions with followers on social media will be used to provide Gravely with post analytics for product promotions.
Please be aware that the Gravely Ambassadors program is application-based. This group is intended to include a small selection of hand-picked influencers who produce excellent content, have a desire to grow their online presence, demonstrate industry knowledge and enjoy a strong relationship with the Ariens Company. If you're passionate about the outdoor power equipment industry, the landscaping business and interacting with others through social media, we'd love to hear from you – applications that our team believes would be a good fit will receive an invitation to the Gravely Ambassadors Program.
If interested in becoming a Gravely Ambassador, please follow this link.
View photos from our first event below!