Gravely & National Lawn Care Month: Survey Reveals Why American Homeowners Need Pro Landscapers
The month of April is designated as National Lawn Care Month and Gravely, in partnership with the National Association of Landscape Professionals (formerly PLANET) want to heighten public awareness regarding the many environmental and health benefits of natural grass.
According to a recent study conducted by the National Association of Landscape Professionals, 81 percent of Americans believe that the upkeep and overall look of their lawn is important to them. The survey also discovered that while nearly 74 percent of those people reported feeling confident about knowing how to care for their lawn, several in that same group answered basic lawn care questions incorrectly. Check out what they found:
"Although 74 percent of Americans who have a lawn/landscape say they know how to care for their lawn each season and 68 percent of Americans report feeling confident in their lawn care knowledge," the survey states. "Data from the survey tells a different story. According to the findings, many Americans actually lack basic lawn care knowledge. When quizzed:
- 64 percent of Americans falsely believe all grass needs to be fertilized in the spring.
- 57 percent of Americans mistakenly believe if a lawn is not green, it is not healthy.
- Nearly one in three Americans (32 percent) admit they aren’t sure how often a lawn should be watered.
- 31 percent of Americans who have a lawn/landscape say they don’t know how to grow a healthy/lush lawn.
"Even more telling, nearly seven in 10 of Americans who have a lawn/landscape (69 percent) admit their lawn could use improvement, despite their reported knowledge and confidence."
Gravely is a proud member of the National Association of Landscape Professionals and has been for many years. The findings in this survey prove that there is a continuing need for the professional landscaping business, and we're honored to provide professional lawn care equipment to the hard working professionals that serve this industry each and every day.
Are you a professional landscaper? Maybe you're just getting into this industry and are not sure where to start. Visit your local Gravely dealer to learn about the benefits of Gravely, and how our equipment and our company can help your business grow.
For more information about how Gravely and NALP are celebrating National Lawncare Month, visit www.loveyourlandscape.org.