Last updated: 8/12/15

We believe in managing the privacy of individuals and making safe and ethical use of personal information that is provided to us via electronic channels. 

We respect your privacy and are committed to managing it through our compliance with this privacy policy (this "Privacy Policy"). For purposes of this Privacy Policy, each of the terms "we," "us," or "our" means Ariens Company doing business as Gravely ("Gravely"), and the term this "Site," means, collectively, this website, portions of other Web pages and Web content through which you have accessed this Privacy Policy.

Gravely offers various services that are accessible to users through this Site, such as, for example, information about products, e.g. Zero Turn Mowers, Stand On Mowers, Walk Behind Mowers, Chore/Finishers, UTVs, etc. ("Products"), and resources relating to the same, e.g. Sell Sheets, Warranty Statements, Catalogs, Brochures, etc. (collectively "Services"). Some Services are only available to users who have an account with Gravely, such as tracking the status of questions asked on the Site, setting us answer notifications on the Site, etc. Other Services are available to anyone on the Site, such as learning more about the Products and viewing resources relating to the same.

This Privacy Policy (together with our  Terms of Use and any other documents referred to in this Privacy Policy and the Terms of Use) describe information that we collect from both Registered Users and users on this Site, by use of and through the Services, and how that information may be used and disclosed by us. 

Please read this Privacy Policy and the Terms of Use carefully to understand our policies and practices regarding your personal information and how we will treat it. By accessing, using or submitting information to this Site and/or Services, you agree to this Privacy Policy and our Terms of Use. This Privacy Policy may change from time to time and your continued use of this Site and/or Services is deemed to be acceptance of such changes, so please check periodically for updates.

Product and Photos

Product features and specifications subject to change without notice. Photos are a representation of the product; actual product may vary. 

Children's Information

This Site is not intended for anyone under the age of 18. If you are under the age of 18 and have reached this Site, please leave the Site. We do not knowingly collect personal information from children under 18, unless we have received consent from a parent or guardian.

If you believe that we might have any information from or about a child, please contact us at privacy@ariens.com. In the event that we learn that we have collected personal information from a child under the age of 13, without consent, we will delete that information and otherwise comply with the requirements of the Children's Online Privacy Protection Act and other applicable laws such as the California Online Privacy Protection Act.

Information We Collect About You

We collect several types of information from and about users and Registered Users of this Site and Services, including the information described below.

Personally Identifiable Information

In this Privacy Policy, "personally identifiable information" means information that identifies a particular individual, including but not limited to an individual's name, postal address, e-mail address, and phone number.

Although we collect the IP address and information relating to the browsing behavior, through the use of cookies, such as number of visits, pages viewed, time on site, etc., of everyone that visits our Site or uses our Services, we do not collect any other personally identifiable information from users visiting the Site. We do not link IP addresses with any personally identifiable information of users in a manner that identifies a particular individual, unless otherwise stated below and which is treated as personally identifiable information. Therefore, we treat such information for users as non-personally identifiable information as described further below.

As for Registered Users, most of the personally identifiable information we collect from Registered Users is voluntarily submitted by you, such as when you register(ed) for an account on the Site ("Account"), for example, first and last name, email and postal address, etc. We will also link some of the non-personally identifiable information described further below, with your personally identifiable information. This allows us to better understand the interests, needs, and objectives of our Registered Users such that we may better serve you and offer you better Services.

We may occasionally offer additional events to users and Registered Users to communicate with us. If we offer such events, please note that we may collect and link such voluntarily submitted information with your IP address and/or browsing behavior in a way that makes such information personally identifiable information. If you do not want us to collect and/or link such information, please do not participate in such events. The below list of events identifies examples only and does not constitute the complete list of events that we may provide.

Some of the information we collect is through the use of marketing and/or web analytic partners. Such marketing partners collect information like how often users visit this Site and/or Services, what pages they visit when they do so, what other sites they used prior to coming to this Site and survey responses.


We may collect non-personally identifiable information about you through a variety of technical methods, including the following: 

How We Use Your Information

We may use your non-personally identifiable information to:

Sharing of Personally Identifiable Information

Typical Sharing

We do not take your trust in sharing your personally identifiable information with us lightly or for granted. That is why we do not share your information with other companies for direct unaffiliated, third party marketing purposes.

We also strive not to disclose more personally identifiable information than is necessary to complete a transaction, provide a requested service or to operate and improve the Site and/or Services so that they are useful to you. Therefore, we only share your personally identifiable information with third parties we trust, such as our maintenance providers and/or marketing partners. Some of the categories of third parties we may share your personally identifiable information include:

Data Retention & Removal

We typically keep personally identifiable and non-personally identifiable information for at least two years. Registered Users may close their Account by sending a request to privacy@ariens.com. Upon request, we will work with the Registered User in terminating their Account and to remove select information we have collected about the Registered User. However, please note that we may disassociate posted content and information from the Registered User in lieu of removing the same. Further, not all information can be deleted such as information which has been aggregated or is archived. We may also retain select information to prevent, investigate or identify any wrongdoing in connection with the Site and/or Services or to satisfy other legal obligations.

Do Not Track Requests

This Site does not respond to "do not track" requests. All traffic is treated as equal and processed the same in that we will track users and Registered Users use of the Site and/or Services as well as the webpage that the user or Registered User came from before reaching the Site and the webpage to which he or she went after leaving the Site. If you desire to have your browsing be private, we suggest that you use your web browser's private, incognito or other similar options.

Network Advertising

From time to time, we may participate in or use advertising networks, such as third party advertising servers, advertising agencies, technology vendors and research firms. We may use these third-party advertising networks for marketing, advertising and promotional purposes, as well as to serve advertisements to you. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer's interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer's specific interests. This practice is often referred to as "online behavioral advertising."  For example, a third-party advertising network might collect the type of internet browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of this Site and other websites, the location of your internet service provider's presence, the date and time of a visit to a website and other interactions between you and websites. Please see the "Online Behavioral Advertising" subsection of "Choices About How We Use and Collect Your Information" below to read about how you can prevent certain third-party advertising networks from collecting information about you.

User Generated Content

You are responsible for any content, including personal information, that you contribute on this Site or through the Services ("User Generated Content"). For example, for Registered Users of an Account, User Generated Content may include reviews, registration data and other activities. User Generated Content posted on this Site or through the Services is at your own risk. We cannot control the actions of other users and Registered Users of this Site which may have access to your User Generated Content. We are also not responsible for circumvention of any privacy settings or security measures contained on this Site and/or Services. As a result, we cannot and do not guarantee that your User Generated Content will not be viewed by unauthorized persons. You understand and acknowledge that, even after removal or disassociation, copies of your User Generated Content may remain viewable in cached and archived pages, or might have been copied or stored by other users and/or Registered Users of the Site and/or Services. Proper access and use of information provided on this Site and/or Services, including User Generated Content, is governed by our Terms of Use.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. Below are some mechanisms that provide you with control over certain information:

Links to Third-Party Websites

This Site and the Services, as well as the e-mail messages sent with respect to this Site and the Services, may contain links to websites operated by third parties that are beyond our control. Links to third parties from this Site and the Services are not an endorsement by us of such third parties, their websites, their products, their services, or their practices. We are not responsible for the privacy policy, terms and conditions, practices or the content of such third parties or third-party websites. These third-party websites may send their own cookies to you and independently collect data. If you visit a website that is linked from this Site, the Services or our emails, we encourage you to read any privacy statements and terms and conditions of that third party's website before providing any personally identifiable information. If you have a question about the terms and conditions, privacy policy, practices or contents of a third party or a third party website, please contact the third party directly.

Operation of this Site in the United States

This Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using this Site or providing us with your information, you consent to this transfer and to the applicable laws of the United States.

Changes to this Privacy Policy

We may amend this Privacy Policy at any time in order to provide you with the most up-to-date and accurate information about our collection of data. Amendments will take effect immediately upon us posting the updated Privacy Policy on this Site. Your use of the Site and/or Services after the posting of an updated Privacy Policy constitutes your acceptance and agreement to be bound by the updated Privacy Policy. We may, but do not obligate ourselves, to notify Registered Users of any such changes or updates. However, we recommend that everyone, especially users, revisit this Privacy Policy from time to time in order to review any changes that have been made. The date on which this Privacy Policy was last updated will be noted immediately above this Privacy Policy.

Contacting Us

If you have questions or concerns about our privacy practices or wish to make a request regarding your personally identifiable information or the personally identifiable information of someone for which you are the legal guardian, please contact us at any of the following:

655 W. Ryan Street

Brillion, WI 54110

Attn:  Mark Olsen
Ariens Company
655 W. Ryan Street

Brillion, WI 54110
Fax Number: (920)756-2407

California privacy rights requests must include the reference "Request for California Privacy Information" on the subject line and in the body of the message and must include the e-mail address or mailing address, as applicable, for us to send our response. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted other than to the address specified in this paragraph. 




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