Acquiring Gravely: Mike Ariens Interview

In celebration of Ariens’ 80th anniversary in 2013, Ariens Company Chairman/CEO Dan Ariens interviewed his father, Mike Ariens, former chairman/CEO of Ariens Company, about acquiring the Gravely brand.

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In the video below, they discuss the 1982 acquisition — Ariens Company’s most significant acquisition — what it brought to the company and why it was a fit for Ariens Company.

To learn more about Ariens Company’s involvement with the Gravely brand, including the transformation of Gravely’s products from one- and two-wheeled tractors to commercial outdoor power equipment, the process of bringing the brand into the Ariens Company family, and Ariens Company’s part in the success of the Gravely brand, see “Evolution of Gravely: Mike Ariens Interview.”