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“I knew that Gravely was doing things different and not necessarily just following other companies, which was appealing.” – Mitchell Gordy
Mitchell Gordy is a North Carolina Highway Patrolman who’s been using landscaping to supplement his income for 10 years. When he started using Instagram as a digital resume he didn’t plan on becoming a social media influencer, but he soon realized the power the platform had connected him with other contractors and the privilege to mentor young contractors. Though Gordy hasn’t used Gravely before, he likes how the brand stands out among others. For him, it comes down to more than just a name and a color. His most important influence in power equipment depends on dealer support.