Evolution of Gravely: Mike Ariens Interview

In celebration of Ariens’ 80th anniversary in 2013, Ariens Company Chairman/CEO Dan Ariens interviewed his father, Mike Ariens, former chairman/CEO of Ariens Company, about the evolution of Gravely.

In the video below, they discuss Ariens Company’s involvement with the Gravely brand, including the transformation of Gravely’s products from one- and two-wheeled tractors to commercial outdoor power equipment, the process of bringing the brand into the Ariens Company family, and Ariens Company’s part in the success of the Gravely brand.

To learn more about how and why Ariens Company’s acquired the Gravely brand in 1982, see “Acquiring Gravely: Mike Ariens Interview.”